Media Training

Ray conducts a media training seminar.

What do politicians, CEOs and sales professionals have in common? They’ve all benefited from media/image training with Ray Collins Media. This may mean better TV interviews or speeches…improving articulation or vocal quality…or simply how to attract media attention.

Besides public officials looking for an edge, I’ve found it very satisfying to help “non-traditional” clients. I have a 26-year old law clerk who came to me with a phobia of public speaking–and that includes talking to groups of as little as two other people. We didn’t just work on diction and breathing, we got down to the root of WHY he gets tense. Then I videotaped him telling me a routine story. We watched it and pointed out ways he could have been more animated and used more expressive language. Watching him come out of his shell due to our weekly sessions has been one of the most satisfying chapters of my post-TV news career.

Also–what gets newsroom managers– and then their audiences– to take notice of you or your product instead of the countless other choices they have?

How can you attract–or avoid–media attention? When is the best time of the week to announce good news? When is the best time to announce bad news? How do you handle crisis communication?

Cutting through the clutter and breaking through takes insight into the process–as well as some inside information. Those that know how to do it correctly can save thousands of dollars on advertising costs and enhance their own profile in the process.

How can you improve your presentation or sales skills?  How can you give better speeches?  What colors should you wear for your particular hair and coloring?  What should you avoid?

It’s all part of Media and Presentation Training. Ray Collins Media Training includes a video  component and instant feedback.

Topics range from boiling down complicated issues to catch the public’s short attention span–to cosmetic tips to make you look more polished.
“Don’t just work hard–work SMART!”

Getting The Word Out:
*How to get press coverage
*How to write an effective press release
*How to make ‘dry’ issues more compelling
*How to plan your remarks and make them ‘come alive’
*When is the easiest time of the week to get press coverage
*When it the best time to announce bad news
*What time of day is best/worst to call a newsroom
*Who do you approach in a newsroom
*What are reporters’ “pet peeves”
*Where to stage press conferences pending time of day and sunlight

Looking and Sounding the Part:
*What colors look best on you
*When to dress up or when to dress down
*What suits/ties/dresses look best on camera or at a podium, and what to avoid
*Two things that polarize an audience
*A common men’s fashion mistake
*Easy exercises guaranteed to improve your voice and articulation
*When is it time to dab on make-up or powder

Flexible appointments. Meet once a week, once a month or just once. In person or on the phone. Work out a rate package and curriculum to suit your needs. References available.

Email:  Phone: 941-228-0091